Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement.ĭaily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day.Īccording to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s). Social networks are typically ranked and measured by the size of their active user base on a monthly and daily basis.
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